The Conversion Architects

MODULES

The modules we install

Each one fixes a specific part of your revenue system. Most clients start with one or two and add more later

We diagnose first. Then we install the modules your system needs, in the order it needs them

CRM Spine System

A CRM your team can trust, with clean data, working stages, and validation rules that keep it that way.

What gets installed:

Deduplicated contacts and companies, with safe and reversible merges

Lifecycle stages with clear ownership and exit criteria

Documented schema your team and future hires can pick up

Validation rules that stop bad data from entering the CRM

Lead Enrichment & Routing Engine

Your reps wake up to scored, ICP-matched leads in their queue. The system pulls and sorts them overnight.

What gets installed:

Lead sourcing automated across Clay, Deepline, and custom data sources built with Claude Code

Multi-source enrichment so every record is current and verified

ICP scoring plus intent scoring, so reps see which leads are worth calling first

Routing rules that put the right lead on the right rep instantly

Lifecycle & Expansion Logic

Expansion opportunities and renewal risks tracked automatically, so your team acts on them before they go cold.

What gets installed:

CS handoff workflows so accounts don't fall through after the deal closes

Expansion triggers based on usage, role changes, and renewal windows

Renewal alerts before accounts become churn risks

One unified view of the customer across Sales and CS

Revenue Dashboards

Real-time pipeline, attribution, and rep activity in a dashboard your exec team uses.

What gets installed:

Dashboards built on live data from HubSpot, Clay, and the rest of your stack

Pipeline coverage, conversion rates, and rep activity in one view

Attribution so you know which campaigns drive revenue

Live data feeds connecting your tools to the dashboards

Fractional RevOps & GTM Engineer

A senior GTM operator embedded in your stack, month to month. You get the output of a full-time RevOps hire without the headcount.

Engagement

Monthly retainer

When to bring us in

Client needs RevOps capacity but a full-time hire doesn't make sense yet. The system was built but no one is running it. Pipeline has stalled and the team can't isolate why. A partner project just wrapped and the client needs someone to own the system going forward

What's included

A dedicated GTM engineer embedded in the client's stack, 3 to 5 days a week

Monthly scorecard covering pipeline health, system performance, and what gets fixed next quarter

Ongoing work on automations, workflows, data quality, and whatever's slowing the team down

Async Slack support and a weekly sync with whoever owns GTM on the client's side

Other 15+ modules available depending on what your system needs.

Not sure which modules you need

We scope it together on a 30-minute call. You leave knowing what to fix first, in what order, whether you work with us or not.

Request a Strategy Call

Case studies

Check out our latest case studies

Kareem Mostafa

Chopcast's founder & CEO

Chopcast, after a few years in business, faced stagnating sales growth despite an initial surge. They knew how to close the sales, but getting those conversations was a challenge. With empty calendars, worries started bubbling up…

We built them a complete GTM sales flow to add $70,000 in pipeline value in less than a month

View full case study

Bohdan Honyk

Product Marketing Manager

Huntly was seeing some success on their own (mostly from referrals), but they didn't have an automated, hyper-personalized outbound strategy.

Like so many companies, they were spending lots of time doing manual work to get new clients. And while the traditional SDR - AE sales team approached worked for a long time, it didn't make much sense in 2024.

So we built them a $50,000/month recruitment outbound machine

View full case study

Christian Fredrik Stene

Co-founder

I'm very happy with what we've done. The most learning for me has been the Clay tables, finding leads, etc. That's been very useful.

View full case study

Guillermo Peláez

PHI’s Senior AE & Marketing Manager

After six years of growth, PHI’s CRM had become unreliable and risky to touch.
Duplicate records, broken associations, and inconsistent data made prioritization impossible and automation unsafe.

We installed a fully automated deduplication and enrichment system, turning HubSpot from a liability into a decision-making engine the team could trust.

View full case study

Ted Dann

Device Solutions’ Founder

Device Solutions weren’t struggling to sell.
‍
They were struggling with the drag underneath everything.

Their CRM couldn’t be trusted, lists were built manually, and Sales spent too much time fixing systems instead of selling.

We rebuilt their GTM foundation and turned a messy, fragile setup into a scalable revenue system the team could actually operate.

View full case study

TESTIMONIALS

What clients say after the build

We had a sales process. It worked. But every deal required way too much time on things that aren't selling.

TCA mapped where the time was going and automated almost everything that didn't need a human. We saved 50+ hours a month. Our reps stopped managing tasks and went back to making calls.

Grischa B.

Co-founder, WeCreateX

Renewal management used to depend on whoever remembered to check what. It was chaotic and it was costing us money.

Now we have automatic alerts based on usage and churn risk. Expansion pipeline doubled in 60 days. I don't have to trust anyone's memory. The system tells us when to act.

Marc F.

CEO, Karisma

Working with Oriol from the Conversion Architects has exceeded our expectations from the start. In the very first month, their system managed to surface a lead that eventually became our client, a result we've never achieved in such a short period of time with any other company.

Yuliia H.

Product Marketing Specialist Huntly

Oriol has been super generous with his expertise and time.

Helping get us more aligned with where it is we need to be, and the results speak for themselves.

Kareem Mostafa

Co-founder - Chopcast

I knew we were losing deals. I had no idea where.

They audited the CRM from scratch: where leads came in, where they stalled, where they dropped without closing. Cleaned everything, enriched the right contacts, built dashboards that show what the pipeline actually looks like. First time I've had real visibility into what's working.

Nacho Nicolau

Founder, NNC

Working with Oriol from the Conversion Architects has exceeded our expectations from the start. In the very first month, their system I'm very happy with what we've done. The most learning for me has been the Clay tables, finding leads, etc. That's been very useful.

Christian Fredrik Stene

Co-founder - Hubex

We now have a much healthier database, with a personalized scoring system and a real capacity to prioritize leads on real criteria.It has been a before and after in the way we work with HubSpot.

Guillermo Peláez

Senior & Marketing Manager - PHI

Everything you've worked on with us so far has been awesome. What I like is that we can come in with half-baked ideas, and you guys just figure out how to make it work. I don't want to spend 40 hours a week behind a screen wiring this stuff up, and I don’t have to

Ted Dann

Founder - Device Solutions

We had 50,000 leads in the CRM. Reps didn't know who to talk to first, so they weren't talking to anyone consistently.

TCA built real scoring based on fit and behavior, removed the noise, and set up routing workflows that actually work. Reps now start the day with a prioritized list. Time spent on manual prospecting dropped hard. And weekly discovery calls went from unpredictable to consistent.

Diana Palomares

Director of Marketing, Glifing

ABOUT

Oriol Serra, Founder & CEO

I started TCA because I kept seeing the same pattern.

B2B teams already producing revenue.

The infrastructure underneath was held together by manual work.

Founders pulled into CRM fixes and pipeline emergencies. Reps spending half their day in tools that didn't talk to each other. Pipeline reports nobody trusted.

The cause was structural.

The system underneath these teams was never designed. It was assembled by whoever was around at the time, with whatever tool was on sale that quarter.

Fixing it means designing the foundation properly: data architecture, integrations, lifecycle stages, governance, documentation. Then we install the modules that sit on top.

We build the foundation once. Your team owns it after.

That's what TCA does.

We work with a small number of clients at a time on purpose. Some keep us on as fractional advisors after the initial build. The system runs without us either way.

If your system is breaking under your growth, talk to us.

Request a Strategy Call

FAQ

Common questions, answered

Everything you need to know before working with us

What's the investment?

Most projects run between $6K and $36K for the initial build, plus the cost of any tools we install. We don't sell one-size-fits-all packages. We scope each engagement based on what your system needs.

How long does this take?

Most builds run 6 to 12 weeks. Smaller modules ship in 2 to 4. We scope the timeline up front and stick to it.

Who do you work with?

We work with B2B companies doing a minimum of $1M in ARR and with established revenue teams.

We do not start from scratch.We work with teams that are already selling and want to remove friction, increase leverage, and scale what is working.

Who do you work with?

Companies already producing revenue with an established sales motion they want to scale. Pre-revenue teams and companies still searching for product-market fit are outside our scope.

Tools

Our Favourite AI Sales Tools

Clay

Create data-driven workflows that enrich your sales pipeline with real-time insights for targeted prospecting.

free trial available

Zapmail

Scale personalized email outreach efficiently, boosting deliverability and engagement with automation.

from $39/month

Smartlead

Send cold emails focusing on high-quality leads using advanced scoring and prioritization to maximize sales impact.

from $32.5/month

Open AI

Leverage AI-powered insights to craft personalized and effective sales content.

free trial available

Prospeo

Get the most up-to-date lead data and automate follow-ups to keep your pipeline active and organized.

free trial available

RB2B

Centralize B2B relationship management to streamline client interactions and build lasting partnerships.

free trial available

CONTACT

Request working with us

We take on a small number of clients at a time on purpose. If we're full when you reach out, we'll refer you to someone we trust

You outgrew your systems
Now they're capping your growth

We rebuild the GTM infrastructure underneath your revenue team.
So the next $1M of ARR doesn't take 3x the effort the last one did

What changes when the system works